初夏五月，融润团队以“见到融润，见到微笑，携手走向未来”为核心开启了中东之行。在18天行程里，融润团队拜访了新老客户。跟客户面对面，一家店铺、一家店铺，一个细节、一个细节，一个场景、一个场景，深度观察，沟通、交流、讨论。在1万多公里的行程里，横跨沙特1000多公里的行驶途中，更加深刻地理解不同国家、不同地区消费者的消费文化、消费场景、消费习惯、消费行为。

In the scorching month of May, our Ronrun team started a trip to Middle East with the core of "meet Ronrun, let’s smile and and join hands in the future". During the 18-day trip, our team visited many new and old customers. Face to face with customers, every store, every detail, every scene, in-depth observation, communication, exchange and discussion. During the journey of more than 10,000 km and more than 1,000km across Saudi Arabia, we have a deeper understanding of the culture, scenarios, habits, and behaviors of consumers in different countries and regions.

在一线现场，面对面倾听店铺的经理、店员、销售人员，对于灯光、锁具、陈列道具，使用后保养保洁的需求，收银台的使用与改善的建议，跟设计师沟通灯光的运用，灯光与场景的关系，灯光与展示的设计造型、设计语言，灯光的智能场景运用，材质肌理运用中的优缺点。

At the front-line scene, listen face-to-face to the manager, clerk and sales staff of the store, and talk about the needs of lighting, locks, display props, maintenance and cleaning after use, etc. They gave suggestions for the use and improvement of the cash register, communicated with the designer about the use of lighting, the relationship between lighting and scene, the design shape and design language of lighting and display, the use of intelligent scenes of lighting, and the advantages and disadvantages of the use of material texture.

经过相互深度地沟通、交流、讨论、分辨，并融合不同的观点、视角，不同的文化，不同的艺术，不同的审美，更完整地理解世界，理解不同伙伴。在融合的过程，创造了更加有建设性，创造性的方案。展现中国高端制造在国际品牌中的专业形象，文化感染力。

Through in-depth communication with each other, and the integration of different perspectives, culture, art, aesthetics, we can fully understand the world more completely and understand different partners. In the process of integration, more constructive and creative solutions were extracted. Show the professional image and cultural appeal of China's high-end manufacturing in international brands.