整合营销之父 —— 唐·舒尔茨

“ 强调品牌不但能够向顾客传递最好的价值主张，同时可以为企业、品牌所有者以及股东创造最好的经济价值。”

—— 唐·舒尔茨先生

" Emphasize that brand can not only convey the best value proposition to customers, but also create the best economic value for enterprises, brand owners and shareholders."

—— Mr. Don Schultz

如果把人与空间看做品牌价值的重要载体，在不同的品牌触点上，无时无刻不在上演着不同的空间与人的故事......

If people and space are regarded as important carriers of brand value, on different brand contacts, different stories of space and people are staged all the time...

卡琳乔拉艺术馆作为公司展厅兼办公空间，关于卡琳乔拉的奢侈美学与灵感畅想，在不同的空间与人物间延续。这一期，我们将新的故事在卡琳乔拉其他空间继续讲述。

As the company's exhibition hall and office space, the Karin Jolla Art Museum continues between different spaces and characters about Karin Jolla's luxury aesthetics and inspiration. In this issue, we will continue to tell new stories in other spaces of Karin Jola.

卡琳乔拉办公空间融润设计团队依然围绕Carin Jora卡琳乔拉独特的风格故事 ——以“简约不等于简单”的设计体现企业人文关怀。

Carin Jora's office space Rongrun design team still revolves around Carin Jora's unique style story - the design of "simplicity does not mean simplicity" reflects the humanistic care of the enterprise.

回形的设计

round shape design

▲平面布局图

在空间的功能规划上，我们从公司人员结构和多功能交互目的出发，对整体空间做了回形的设计，总分为对外和对内两大版块的规划，回形的设计极大地提高了空间的合理利用率，保证了空间光线的充足。

In terms of the functional planning of the space, we proceeded from the company's personnel structure and the purpose of multi-functional interaction, and made a round-shaped design for the overall space, which is divided into two major sections: external and internal. The reasonable utilization of space ensures sufficient light in the space.

从形象厅开始，将展厅和办公区域一分为二。多功能区域融入办公区、经理室、财务室、总裁办公室、会议室、卧室、与多功能餐区、影音室、产品直播间、综合会议室等。

Starting from the image hall, the exhibition hall and office area are divided into two. The multi-functional area is integrated into the office area, manager's room, financial room, president's office, meeting room, bedroom, and multi-functional dining area, audio-visual room, product live broadcast room, comprehensive meeting room, etc.

01员工办公区域

01 Staff office area

对内的员工办公区域自然采光条件非常显著。设计师根据实际使用需求规划了2个区域。收纳系统的整合化管理让办公空间在具有人情味的前提下保证整洁与简约的舒适办公氛围。

The natural lighting conditions in the internal staff office area are very remarkable. The designer planned 2 areas according to actual usage needs. The integrated management of the storage system allows the office space to ensure a clean, simple and comfortable office atmosphere on the premise of human touch.

02总裁办公室

02 President's Office

总裁办公室设计在财务室的隔壁，在空间布局、颜色搭配和软装家具上主要突出其干练沉稳、高端大气的形象与气质；总裁办公室除了采光和风水好之外，合理的布局，流畅的动线，雅致的艺术氛围，自在的空间气度，将空间浓淡场域的气息与平稳格局一气呵成，满足办公、会议、接待、洽谈的多重需求。

The president's office is designed next to the financial office. The space layout, color matching and soft furnishings mainly highlight its capable, steady, high-end and elegant image and temperament; the president's office not only has good lighting and good feng shui, but also has a reasonable layout and smooth movement. Lines, elegant artistic atmosphere, and a comfortable space, combine the atmosphere of the dark and light fields and the stable pattern of the space in one go, meeting the multiple needs of office, meeting, reception, and negotiation.

03会议室

03 meeting room

会议室整体淡雅的颜色，时尚简练的办公桌椅，营造空间的极简美学格调。背景墙上赋有团结合作共赢意蕴的装饰画，突出企业文化，颇显意境。

The overall elegant color of the meeting room, stylish and concise office desks and chairs create a minimalist aesthetic style of the space. The decorative painting on the background wall is endowed with the meaning of unity, cooperation and win-win, highlighting the corporate culture and showing the artistic conception.

04套房空间

04 suite space

愈简于形，愈长于存，极简和奢华碰撞升华出另一种高级生活质感；套房空间风格表达，延续夯实融润一直以来的奢华美学理念，化繁为简，以风格演绎生活空间的内在极致。

The more simple the shape, the longer it lasts, and the collision of minimalism and luxury sublimates another high-end living quality; the expression of the suite space style continues to consolidate the luxury aesthetic concept that Rongrun has always been, reducing complexity to simplicity, and interpreting the essence of living space with style Inner extreme.

05会客餐厅

05Reception restaurant

放眼整个会客餐厅，既有一派温馨舒适感，又不乏优雅时尚气，高奢的茶柜，让空间呈现出一种轻奢的美感，带来了意想不到的效果。酒柜的设计，集合了功能、实用、颜值，展示出了空间的丰富性和艺术感。以简洁的表现形式来满足人们对空间环境那种感性的、本能的和理性的需求。

Looking at the entire guest restaurant, there is a warm and comfortable feeling, but also elegant and fashionable. The luxurious tea cabinet makes the space present a light and luxurious aesthetic feeling, bringing unexpected effects. The design of the wine cabinet combines function, practicality and beauty, showing the richness and artistic sense of the space. It satisfies people's perceptual, instinctive and rational needs for the space environment with concise forms of expression.

06影音室

06 Audio-visual room

“私人影音室”不仅是一个会客厅、一个电影院、一个音乐厅、一个卡拉OK包房、一个书画间、一个迪厅Hi房、一个游戏室、一个办公室，更是团队团聚在一起制造快乐的生产线。深色系的家庭影院简约而又奢华，可以容纳 30 个人同时观影。在选材方面充分考量了声学和美学需要，舒适惬意。

"Private audio-visual room" is not only a meeting room, a cinema, a concert hall, a karaoke private room, a calligraphy and painting room, a disco Hi room, a game room, and an office, but also a place where the team gathers together to create happiness. production line. The dark-colored home theater is simple and luxurious, and can accommodate 30 people to watch movies at the same time. In terms of material selection, the needs of acoustics and aesthetics have been fully considered, making it comfortable and comfortable.

07直播间

07 live room

直播间的设计依然延续简约不简单的设计，白色空间设计让直播间更宽阔，可以舒心畅谈，造型创意的吊灯有营造轻松氛围的效果。直播间产品的摆放利落方便直播的时候的使用。

The design of the live broadcast room still continues the simple and not simple design. The white space design makes the live broadcast room wider, allowing you to talk comfortably, and the creative chandelier has the effect of creating a relaxing atmosphere. The products in the live broadcast room are arranged neatly and conveniently for use during live broadcast.

08综合会议室

08meeting room

综合会议室，是企业对对内和外交流的窗口，这类会议空间设计以沉稳大气为主，配以柔软雅致的沙发和的定制高级地毯，极简轻奢的装饰柜设计，置身其中，不仅能够彰显企业的文化与实力，还能增强客户的合作信心。

The comprehensive conference room is the window for the company to communicate internally and externally. The design of this type of conference space is mainly calm and atmospheric, equipped with soft and elegant sofas, customized high-end carpets, and minimalist, light and luxurious decorative cabinet design. It can not only demonstrate the culture and strength of the enterprise, but also enhance the cooperation confidence of customers.

RR&Carin Jora的合作，看似一个空间艺术馆的诞生，但其实也是Carin Jora卡琳乔拉品牌感知的变化。

The cooperation between RR and Carin Jora seems to be the birth of a space art museum, but it is actually a change in the brand perception of Carin Jora.

而这种变化的感知不单单只发生与员工与工作的环节中，更发生在经由员工而传递出去的每一个品牌触点。以RR&Carin Jora为一个新的起点，我们期待看到未来不久，Carin Jora卡琳乔拉更多的奢侈美学与灵感畅想........

The perception of this change not only occurs in the link between employees and work, but also occurs in every brand touch point transmitted by employees. Taking RR&Carin Jora as a new starting point, we look forward to seeing more luxury aesthetics and inspiration from Carin Jora in the near future......